Audience, Structure and content

There is a correlation between the audience, structure and the content of a website. A website with a basic structure will have basic content and will be aimed at simple audience possible those of little or no prior experience. The contrast being that a website dealing with complex content and structure will have a sophisticated audience.

This is important to remember when creating your website structure so as not to create an overly complicated site for your audience.

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Image courtesy (S.Cochran, ENIC3020 Lecture Notes, 2007)