There
is a correlation between the audience, structure and the content of a website.
A website with a basic structure will have basic content and will be aimed at
simple audience possible those of little or no prior experience. The contrast
being that a website dealing with complex content and structure will have a
sophisticated audience.
This is important to remember when creating your website structure so as not to create an overly complicated site for your audience.
Image courtesy (S.Cochran, ENIC3020 Lecture Notes, 2007)