Geographical
An international
market can be segmented geographically however this segment would include other
factors affected by location such as culture and language. Business can segment
their market internationally via the web without much hassle. A successful example
of this is the Amazon site with its multiple websites for countries and languages
using co.uk, de and fr respectively to provide international coverage.
Legal
Countries
have different laws and when operating in an international market it is crucial
to be adhere to the laws of the countries in which you operate. An example of
this could be the selling of merchandise that is banned in one or more countries
however legal in others.