This
website's market is business to consumer. Miniclip operate a small shop where
users can purchase official Miniclip Merchandise. The primary use of the site
is that of leisure, the site provides games, Cartoons and a facility to view
and send E-cards. The genre of games is quite diverse catering for almost all
tastes.
When initially launched Miniclip was available only in English, however due to the growing popularity of the site several languages are now available including; Spanish, German, French, Italian, Chinese, Japanese, Korean and Portuguese. Catering for such an international group of users is a clear indication of the popularity of this site. Although game themes may be linked to geography because of setting etc, the content of Miniclip doesn't apply to any specific geographical area.
From a demographic view the site is designed for all users aimed probably at teenagers however there are some games which require a small fee to access thus requiring a debit or credit card. The payment aspect suggests that young adults are also included in the expected audience.
Miniclip has been designed for a wide range of users; the design has been carefully considered incorporating easy to understand navigation that even a young child could understand. The site is interactive and attractive to the eye; it is bright and full of colours.
Reviewing the content of Miniclip it is logical to suggest that mostly teenagers and young adults will be interested in this site. Most of these probably will be very active in their use of this site as it boasts 34 Million visitors a month. Miniclip Host multiplayer games that allow anonymous participation therefore this site would be well suited to an introverted character.
The site is probably updated twice a week, it is possible however that updates occur more regularly due to the amount of international traffic on the site. Updating would include the addition of new games and other routine maintenance.
Miniclip wants to attract new users and hold current users attention who return to the site frequently, they do this by providing new entertainment elements to the site such as games and cartoons and promoting material available on the site through advertisements and search engines.