Mike Multimedia is 22 and a student at Paisley University, his study is computer related and his degree course is in multimedia technology. He spends the majority of his time focusing on his studies through distance learning provided by the university. With an eye for a bargain he looks all over the web comparing prices of books and technology that could be of help to him in his course. He lives at home and travels daily to university by car; currently he drives a 97 rover but would like to change his car in the near future. His girlfriend lives in Germany and he regularly looks for flights to have a weekend away. For recreation he likes to watch "Topgear" on BBC2 and watches previous episodes online. Mike has friends all over the globe from France to America and communicates with them via friendship internet sites.
The individual to which this questionnaire relates is Mike |
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Which website is most often accessed by this individual? |
Blackboard.paisley.ac.uk |
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With reference to audience segmentation, why do you think this is the case? |
As Mike is a student at the University of Paisley its going to be a choice of either the distance learning portal used to dispense lecture information i.e. Blackboard or his university e-mail account to see what news is current on his course of study. It is most likely he will be visiting the Blackboard site on a daily basis. |
The individual to which this questionnaire relates is Mike |
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Which website is the second most often accessed? |
Youtube.com |
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With reference to audience segmentation, why do you think this is the case? |
Mike watches previous episodes of Top Gear online and YouTube is the ideal location for such activity. YouTube is also targeted at the younger generation and as Mike is 22 years of age he fits neatly into the YouTube demographic. |
The individual to which this questionnaire relates is Mike |
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Which website is the third most often accessed? |
Ryanair.com |
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With reference to audience segmentation, why do you think this is the case? |
Mike travels to Germany to see his girlfriend as often as he can, under normal circumstances you would consider cheapflights.co.uk as the website of choice but as Mike lives in Ayrshire and that the cheap flight operator Ryanair operates out of Prestwick, which is also in Ayrshire, this would be the website of choice for Mike to get flights to see his girlfriend. |