Florence Finkelfinger lives with her partner, Freddie, in the village of Finchingfield, in the fens near Cambridge. Florence is a freelance technical film director, working at home and getting most of her business from the nearby university and many small firms set up around it. Freddie is a farrier, serving the stables in the local countryside. Florence and Freddie are in their late twenties. Florence's job requires her to keep up to date with film production technology, and she works with other freelancers to put together viable teams for his projects. When they are not working, Florence and Freddie enjoy the social life of the village, which revolves around the local pub, the Fox and Ferret, and its football team. For further entertainment, Cambridge has every facility. Apart from Freddie, Florence's immediate family are in France, and she frequently flies there to see them. The other place she goes to is Hollywood, as she has ambitions for work beyond techical films and can benefit from taking in its glamour as well as enjoying the ambience. As she often needs to exchange large film files and has her own website, Florence has very fast broadband Internet access at home.
The individual to which this questionnaire relates is Florence |
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Which website is most often accessed by this individual? |
www.Mediadesk.co.uk |
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With reference to audience segmentation, why do you think this is the case? |
Mediadesk is an organisation that brings together, through it's networking facility, the ability for like-minded freelancers to get together on projects around Europe. It also has sections on Funding for your productions and also a useful training section for those who want to keep up to date on developing technologies. |
The individual to which this questionnaire relates is Florence |
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Which website is the second most often accessed? |
www.Cheapflights.co.uk |
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With reference to audience segmentation, why do you think this is the case? |
Florence flies frequently to France to see her family but also travels to Hollywood so cheapflights.co.uk will provide her with an ideal one-stop shop for all her tickets worldwide. The fact that she flies often to France means she will be looking for the best price so she may try different cheap flight suppliers. |
The individual to which this questionnaire relates is Florence |
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Which website is the third most often accessed? |
www.Mandy.com |
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With reference to audience segmentation, why do you think this is the case? |
Mandy.com is an International film and TV Production resources company where Florence can check what jobs are available and what films are going into production in Hollywood and surrounding areas. It also provides links to other resources such as production equipment. |